Install a decision-making
operating system in your club.
Analytics tools don't change behaviour. DDT installs the culture, the process, and the shared language that makes data the basis of every significant decision — not just the dashboards.
The Problem
Data alone doesn't change decisions.
A club can have access to xG models, recruitment dashboards, and commercial analytics — and still make every significant decision by gut, by politics, and without accountability.
The missing layer is not more data. It is a culture and a process that makes data the shared language of every decision. DDT closes that gap.
The Solution
The Decision Operating System
Every engagement installs the same six-layer framework — a process, a set of templates, and a habit. It can live in Notion, a shared drive, or a printed binder. The medium is irrelevant. The behaviour change is the product.
Decision Records
A standardised log for every significant decision — context, assumptions, alternatives, and expected impact. Written before you commit.
Value Trees
Map club objectives to measurable drivers. Connects every decision to what actually matters commercially and on the pitch.
Business Cases
Standardised ROI framing that forces explicit assumptions and scenario planning before any significant commitment.
Accountability Framework
RACI-based ownership for every decision type. Prevents decisions falling through gaps in a lean club structure.
Feedback Loops
Structured post-decision reviews that compare actual outcomes to your original assumptions — building institutional memory.
Data Literacy
Role-specific training that ensures every decision-maker can read and challenge analytical output — not just the analyst.
Track Record
Done this before. More than once.
DDT has been delivered across multiple professional clubs at different maturity stages. The framework is proven. The on-site engagement model is proven. The results are repeatable.
Multiple clubs
Engagements delivered across different leagues and ownership structures
First ADR on day one
Every engagement produces its first documented decision in the first on-site visit
Club-owned after handoff
The club runs the system independently when the engagement concludes
Tiers
Three entry points. One framework.
Foundation
Any club, no existing analytics relationship
- Full Decision Operating System install
- ADR system & templates
- Value tree build
- Business case templates
- RACI / accountability structure
- Basic data literacy training
- Quarterly feedback loop reviews
Indicative pricing
€12,000–18,000
Add-on: Forma analytics access available
Accelerate
Existing Forma analytics clients
- All Foundation features
- A/B test design included
- Advanced data literacy training
- Monthly feedback loop reviews
- Forma analytics access included
Indicative pricing
€8,000–12,000/yr
De-risks your analytics investment
Partner
Multi-club groups & ambitious clubs
- All Accelerate features
- Monthly on-site presence
- Full data literacy programme
- Weekly feedback loop reviews
- Group-level DOS for MCOs
- Forma analytics access included
Indicative pricing
€25,000–40,000/yr
Natural fit for multi-club ownership groups
Get Started
Ready to change how decisions get made?
We start with a discovery call to understand the club, the current decision-making culture, and where the gaps are. From there we scope the engagement and get on-site.
Discovery call is free. No commitment until scope is agreed.